TRENDING UPWARD
Tucked away on one of Boston's most prestigious (and expensive) shopping streets is the studio & atelier of Argentinian designer Daniela Corte. Known for form-flattering silhouettes and exceptional craftsmanship (all made to order and produced by her team in Massachusetts), her label had enjoyed considerable commercial success for over a decade but was beginning to plateau in sales.

I was engaged to rethink, rebrand and relaunch the collection as a partner & Creative Director. During this time we retooled the assortment and launched a timeless, sophisticated identity with an editorial twist.