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SMILE EXPRESS
Services
Brand Strategy & Positioning + Brand Identity + Packaging & Product Design + Campaign & Content Creative Direction + Website Visual Design & Content + Influencer Marketing Strategy
Collaborators & Team
Smile Doctors Brand & Creative Team + Anthony Coombs + Colleen Guenther & Kimberly Swedelius + Rocio Crudo, Lobos, Easy Mondays + Halo + Fusion92
Year
2022-2025
THE SAFER ALTERNATIVE TO AT-HOME TREATMENTS
Smile Express was founded in 2018 by Dr. Zach Casagrande, one of the world's leading Invisalign providers, to give patients the convenience of remote treatment while ensuring proper, in-person Orthodontist oversight.
I partnered with Dr. Casagrande, Smile Doctors executive leadership, and a cast of collaborators, to shape every facet of the brand and strategy for its national expansion.
