ISLAND VIRTUE
TSSMVY is a luxury boutique on Martha's Vineyard with a focus on sustainable craft. Proprietor Ty Sinnett draws from her fashion design background to curate a collection of ethically-made wares from across the globe, with a focus on exceptional textiles.

I partnered with Ty to create a dynamic brand identity, merchandise mix, marketing plan, and seasonal campaigns and content to bring the store's ethos to life across channels and expand its audience.